Attendance Building
As organizers, we will embark on a comprehensive promotion and publicity blitz to promote the event through a media mix involving international and in-country:
- On-line publicity
- Print publicity
- Television publicity
- Targeted direct mail campaigns
The primary thrust of the promotion and publicity drive will be to draw as many consumers to the exhibition. Our target is to draw 30,000 qualified visitors to the three-day exhibition from the Southeast Asian and Indian regions.
